By default, WordPress offers permalinks like this:

This type of permalink is not search engine friendly, so most newbie bloggers just starting with WordPress fail to create a site that is optimizing WordPress permalinks for SEO because they are using the default permalinks.

Here's the best Permalinks setup for optimal SEO result:

Login to WordPress Dashboard and click on Settings > Permalinks.

Under custom structure, choose or type %postname% as shown in the screenshot below:

Press Save Changes button.
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