> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.serverfreak.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# On Page SEO Vs Off Page SEO

There are differences when it comes to both terms. **On Page SEO** is referring to the management of the __article structure__ and __content__ of a website. 

For instance, we perform search on _malaysia web hosting_ on Google. What we found is that the search engine deliver the search engine result page (SERP) by ranking websites according to keyword. You will notice the bold text **Malaysia Web Hosting** on the title as well as in the meta description as seen below:

![](https://storage.crisp.chat/users/helpdesk/website/30c43b4318b81000/keyword-in-title-description-o_1juwxwl.png)

By bolding these keywords, it helps both search engines and the searcher to know what the article or document is all about. **Basically it's all about relevancy!**

If you click on that page URL and read the article, you will realize several components such as **Title Header** (H1, H2, H3 and H4) and also the **anchor text**, **keywords** e.g. _Malaysia web hosting_ are peppered around the article randomly. 

To make things easier to remember, here are the main components you need to know when it comes to **On Page Optimization**:

![](https://storage.crisp.chat/users/helpdesk/website/30c43b4318b81000/on-page-structure-overview_1sbbqy8.jpg)

On top of these, let's not forget to make your article length to **exceed more than 2000 words**!

Ok, now we are done with **On Page SEO**. So what's exactly **Off Page SEO**?

Unlike On Page Optimization, off page depends on another web page i.e. external links to improve your site or blog ranking. Off-page optimization deals with link building factors. It’s an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.

In year 2019 and beyond, **Off page SEO** is essentially a combination of social media, social bookmarking and link building. 

Hope this helps!